Evolution and impact of business analytics in sport / Scott Bukstein
Analytics and ticketing innovations at the Orlando Magic / Jay Riola
Ticket markets in sport : Is the secondary market becoming the primary market? / Troy Kirby
Customer relationship management and fan engagement analytics / Ray Mathew
The Aspire Group's ticket marketing, sales, and service philosophy / Mchael Farris
Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, Michael Byman
Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove
Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig
Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc, Alexandra Gonzalez
Communicating the value of sports sponsorship / Adam Grossman, Irving Rein
Market research analytics and data-driven innovation / C. Keith Harrison, Suzanne Malia Lawrence
Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer
Data visualization and data-driven storytelling / Ryan Sleeper
Teaching a sport business analytics course / Michael Mondello.
