You've seen the commercials. Here is the untold story behind the clash of billion dollar companies that unleashed an unprecedented advertising war. From Sports Illustrated's Albert Chen comes the story of two companies whose battle unleashed a carpet bombing of advertising as they sought supremacy in an exploding fantasy sports and gambling market: In a time of gushing venture capital money, FanDuel and DraftKings turned into billion-dollar companies...

"Exploring such topics as the role of sports in the creation of mass culture, cheating, the abuse of illegal drugs, the strange and fascinating role that numbers play in sporting events, and the future of spectator sport, this book surveys the outsized impact that sports have on American culture"--Provided by publisher.

In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president,...

"Examines, from an economic perspective, how the different traditions of soccer and baseball have shaped the possibilities for their commercial organization and exploitation, and considers how each sport might learn from the other's experiences to develop meaningful reforms"--Provided by publisher.

""[This book] not only covers historical issues and precedents in the crazy world of commercialized college sports in America, but it also includes a focus on the current and relevant issues of intercollegiate athletics literally as they are happening. . . . This book eloquently covers the issues outside the fields and courts that will shape intercollegiate athletics far into the future and shows how different it may one day look."-B. David Ridpath,...

"Triumphant wins, gut-wrenching losses, last-second shots, underdogs, competition, and loyalty--it's fun to be a fan. But when a football player takes a hit to the head after yet another study has warned of the dangers of CTE, or when a team whose mascot was born in an era of racism and bigotry takes the field, or when a relief pitcher accused of domestic violence saves the game, how is one to cheer? Welcome to the club for sports fans who care too...