The remarkable underdog story of how Squaw Valley, a little-known ski area in California, won the bid for the 1960 Winter Olympics and, with the help of Walt Disney, changed the Olympics forever.

"From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brazen, massively wired new world to sell their products in every corner of the globe. In recent years, mass protests have failed to check globalization's spread. Indeed, Walter LaFever argues, the horrors of September 11th have to be understood in the context of globalization's...

Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial_sroThis four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting...

"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers,...

Provides global perspectives on such topics as the sustainable design of sports stadiums, the use of social media and advertising in sports marketing, the economic impact on cities hosting mega events, sports governance models, the Olympic and Paralympic Games, coaching and player development, gender representation in sports, sports violence and injury, and many others.