Catalog Search Results
Author
Publisher
Harvard Business Review Press
Pub. Date
[2013]
Language
English
Description
Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea{8212}that the purpose of strategy is to achieve a sustainable...
Author
Series
Language
English
Formats
Description
Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition is fully updated,...
Author
Language
English
Description
John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audio book is at once inspiring, clear-headed, and filled with important implications for the future. The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies-total quality...
6) If you're not first, you're last: sales strategies to dominate your market and beat your competition
Author
Language
English
Formats
Description
Regardless of your product, service, or idea - and despite a challenging economy - you can not only conquer but dominate your competition and the marketplace.
7) Etsy-preneurship: everything you need to know to turn your handmade hobby into a thriving business
Author
Language
English
Formats
Description
Turn your handmade hobby into a thriving business
Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business. Etsy-preneurship helps existing and potential Etsy sellers understand the business fundamentals needed to become a small business owner on Etsy, including taxes, bookkeeping, marketing, finances,
...Author
Publisher
Harvard Business School Press
Pub. Date
c1996
Language
English
Description
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard -- financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In...
Author
Publisher
Kogan Page
Language
English
Formats
Description
"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future....
Author
Language
English
Formats
Description
Strategy beyond the Hockey Stick is about unlocking big moves because that is what it takes to beat the odds in business. Anchored in empirical evidence from thousands of companies, it reveals what really matters and what does not for exceptional performance. Despite their best intentions, business leaders often get bogged down by human biases and social dynamics that get in the way of clear strategy and strong execution. Just about anyone proposing...
Author
Publisher
Harper Business
Pub. Date
[2016]
Language
English
Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the...
Author
Publisher
Harvard Business Review Press
Pub. Date
[2018]
Language
English
Description
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product...
Author
Publisher
Harvard Business Review Press
Pub. Date
c2013
Language
English
Description
Are you just playing-or playing to win?
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future-something that doesn't happen in most companies.
Now two of today's best-known business thinkers get to the heart of strategy-explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds...
14) The real-life MBA: your no-BS guide to winning the game, building a team, and growing your career
Author
Language
English
Description
The founders of the Jack Welch Management Institute, a fully accredited online MBA program, present a guide to overcoming modern business challenges, with recommendations for creating effective strategies, leading others, and building a thriving career.
Author
Series
Language
English
Formats
Description
"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal...
Author
Language
English
Formats
Description
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with 'strategy.' He debunks these elements of 'bad strategy' and awakens an understanding of the power of a 'good...
Author
Publisher
Portfolio
Pub. Date
2005
Language
English
Description
Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry--through customer captivity, lower production costs, or economies of scale--it can manage these advantages, anticipate...
Author
Publisher
Harvard Business Review Press
Pub. Date
[2021]
Language
English
Description
"Cut through complexity and get to better, more effective strategy. Extreme market volatility, pandemics, industry change, supply-chain disruption. The list of potential threats and strategic challenges seems to be growing exponentially. At the same time, the laborious processes used by many firms to develop a workable strategy often feel overly bureaucratic and behind the curve. There is no question that strategic decision-making has become more...
Author
Publisher
Beacon Press
Language
English
Formats
Description
"Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to thrive. Renowned business leader and visionary Carol Fulp explores staffing trends in the US and provides a blueprint for what businesses must do to maintain...
Author
Publisher
Harvard Business Review Press
Pub. Date
[2013]
Language
English
Description
"Since its original release, The First 90 Days has become the bestselling globally acknowledged bible of leadership and career transitions. In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move-whether you're onboarding into a new company, being promoted internally, or embarking on an international assignment. In The...
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